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I’m an omni-channel Creative Director specialising in Art Direction & Design with experience across both editorial and commercial practice within fashion, beauty and the arts.

I am running the men’s beauty retrospective @boysbeautystandards My aesthetic comes from exposure to high-end fashion magazines, luxury retailers and working agency-side. I’m enjoying working on brand awareness across multiple creative touch points. I really don’t enjoy projects that don’t aim to tell a human story.

With a well-rounded understanding of new technologies, I am looking for projects where I can craft a visual journey that works hard across multiple platforms and creates meaning for the viewer.

Selected Clients

Direct & indirect clients include: More or Less, Altered States Magazine, i-D Magazine, Kloss Films, Burberry, Marni, Salvatore Ferragamo, Harvey Nichols, Porsche, Emilio Pucci, Matthew Miller, Ermenegildo Zegna, Stella McCartney, Farfetch, Matches Fashion, Condé Nast, Charlotte Tilbury, HOUSE337, Advani London, Bodici & Tom de Freston.

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Head of Creative | Charlotte Tilbury Beauty

March 2024 – Present

Senior role at one of the most globally recognised makeup brands.

Call outs

  • Rolling out the vision of our Creative Director across 360 Campaigns
  • CO-Creating Charlotte Tilbury’s 2024 Holiday campaign
  • Leading a team of eight Art Directors

Constants

Managing the creative output across all global campaign touch points via a team of 8 Art Directors. Reporting into our Creative Director and Director of Creative Operations within the internal creative agency, we collaborate daily with our copy, edit, retouch, grade and flame teams and more widely across marketing, social and visual merchandising.

From conceptualising global campaigns to collaborating on in-store executions the Creative Agency is a key touchpoint for all of Charlotte Tilbury’s visual output. As well as overseeing the output of my team I am creative lead on a number of projects – from research, to branding, to briefing.

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Creative & Art Direction | Bruised Studio

January 2022 – March 2024

Leapt into the freelance world, offering creative and art direction as well as branding, graphic & web design and strategy.

Call outs

  • Worked for the first time on a campaign running TV and radio.
  • Designed and built a website for the artist Tom De Freston.
  • Started documenting Male Beauty Standards around London.
  • Reconnected with my entire creative network.
  • Planned two editorials (in production).

Constants

Creative direction, art direction, brand strategy, web design, production management, script writing, grading, web development, concept, generation, client presentations, lead generation, client management.

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Head of Creative | Matches Fashion

April 2021 – Jan 2022

Senior role at one of the most recognised British luxury retailers.

Call outs

  • Creating the aesthetic language for the Innovators Project relaunch.
  • Leading a team of seven, including five designers.
  • Launching branded content across social channels.
  • Working on a brand overhaul before my departure.

Constants

Creating content for all channels, creating collateral for physical spaces, printed media and digital content. Working alongside the fashion team to oversee new shoot creative. Improving the visual direction of the Matches fashion brand and defining brand and marketing strategy for 2022 and beyond.

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Art Director | Farfetch

May 2017 – March 2021

Seminal role working globally with industry heavy hitters at the fastest growing luxury marketplace (at the time) on their media & advertising team.

Call outs

  • Repeat collaborations with Burberry.
  • Commissioning a set designer to build a phonebox on a hill in a studio.
  • Launching FENTY ready to wear on Farfetch.
  • Creating the first phase of Gucci Imagined Futures.
  • Producing content in the US and across Europe.

Constants

Managing creative output for the team, dealing with production budgets and profitability, handling end to end production of branded content from concept to rollout, evolving pitch collateral, leading creative communications with clients.

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Earlier Positions

Integrated Designer | Spring Studios | December 2016 – May 2017
Digital Designer | British Vogue | December 2015 – May 2016