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Creative Director specialising in Art Direction & Design across luxury fashion, beauty and the arts. Focussed on creating visual worlds that tell human centric stories within a fashion and beauty landscape and I’m obsessed with using new technologies as playgrounds for storytelling.

Aesthetically, I am inspired by high fashion magazines, underground culture, music, books, and cinema. I look for projects where I can hone a visual journey to be more than just beautiful, I want to create a meaningful experience for the viewer. I believe in ideas that stretch across platforms
but are rooted in emotion.

From pitching to founders, to leading a team of creatives with a calm presence. I bring care, curiosity and a strong visual instinct to any group.
I love the micro as much as the macro, valuing vision and detail equally whilst enjoying everything in between.

As well as commercial and professional projects I am running the men’s beauty retrospective @boysbeautystandards documenting the changing landscape of Men’s Beauty.

Direct & indirect clients include: More or Less, Altered States Magazine,
Kloss Films, i-D Magazine, Burberry, Marni, Salvatore Ferragamo, Harvey Nichols, Porsche, Emilio Pucci, Matthew Miller, Ermenegildo Zegna, Stella McCartney, Farfetch, Matches Fashion, Rado, Chopard, De Beers, Condé Nast, Charlotte Tilbury, HOUSE337, Advani London & Tom de Freston.

Shall we work together? e: tim@bruised.studio

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Head of Creative | Charlotte Tilbury Beauty

March 2024 – Present

Senior role at one of the most globally recognised makeup brands leading art direction across all 360 campaigns, from pitching creative to the founder to executing production and managing a strong team.

Call outs

  • Overseeing output of the Creative Agency at Charlotte Tilbury.
  • Aligning said output cross-functionally throughout the wider business.
  • Contributing to Founder and C-Suite alignment and strategy meetings.
  • Co-Creating Charlotte Tilbury’s 2024 Holiday campaign.
  • Managing a team of eight art directors.

Constants

Managing the creative output across all global campaign touch points, overseeing a team of eight art directors. Reporting directly into the Creative Director and Director of Creative Operations under the CMO. Collaborating daily with our copy, edit, retouch, grade and flame teams and more widely across marketing, social and visual merchandising.

From conceptualising global campaigns to collaborating on in-store executions the Creative Agency is a key touchpoint for all of Charlotte Tilbury’s visual output.

As well as overseeing the output of my team I am creative lead on a number of projects – from research, to branding, to briefing.

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Freelance Creative & Art Direction

January 2022 – Present

Leapt into the freelance world, offering creative and art direction as well as branding, graphic & web design and strategy.

Call outs

  • Designed and built a website for the artist Tom De Freston.
  • Started documenting Male Beauty Standards around London.
  • Multiple 360 campaign experience (TVC, OOH, Radio).
  • Reconnected with my entire creative network.

Constants

Creative direction, art direction, brand strategy, web design, production management, script writing, grading, web development, concept, generation, client presentations, lead generation, client management.

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Head of Creative | Matches Fashion

April 2021 – Jan 2022

Senior role at one of the most recognised British luxury retailers.

Call outs

  • Creating the aesthetic language for the Innovators Project relaunch.
  • Leading a team of seven, including five designers.
  • Launching branded content across social channels.
  • Working on a brand overhaul before my departure.

Constants

Creating content for all channels, creating collateral for physical spaces, printed media and digital content. Working alongside the fashion team to oversee new shoot creative. Improving the visual direction of the Matches fashion brand and defining brand and marketing strategy for 2022 and beyond.

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Art Director | Farfetch

May 2017 – March 2021

Seminal role working globally with industry heavy hitters at the fastest growing luxury marketplace (at the time) on their media solutions team.

Call outs

  • Repeat collaborations with Burberry.
  • Launching FENTY ready to wear on Farfetch.
  • Building a commercially successful creative team.
  • Creating the first phase of Gucci Imagined Futures.
  • Producing content in the US and across Europe.

Constants

Managing creative output for the team, dealing with production budgets and profitability, handling end to end production of branded content from concept to rollout, evolving pitch collateral, leading creative communications with clients. I was an integral part of the huge financial growth of my team during my tenure.

Collaborating with photographers, stylists, beauty artists and set designers across all campaign work. Working with internal and external development teams to realise digital experiences.

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Earlier Positions

Integrated Designer | Spring Studios | December 2016 – May 2017
Digital Designer | British Vogue | December 2015 – May 2016